Client:
CCSF Class project.

Design Brief: Logo and Branding Application

1. Company name:
Plateful Pantry

2. Event name:
Cheerful Cupcakes Contest

3. Mission / Vision:
To provide nutritional/balanced meals to low income families in need.

4. Key message:
Good Health is the foundation of a successful life.

5. Audience:
For eligible low income families.

6. Positioning:
Plateful Pantry is different from other food banks because it provides higher quality natural and organic foods.

7. Company logo:
My logo gives off a bakery feel with the script typeface and the wheat symbols on the side.

8. Event poster:
The company is hosting a cupcake baking contest. The cupcakes are donated to the food bank and are given to brighten up someone’s day. The poster looks fun and interesting.

9. Branded promo item:
The branded promotional item is a tote bag. People can use it for groceries or getting food from Plateful Pantry.

10. Color palette:
Gold and Burgundy. Gives High Quality feel.

11. Typography:
Script.