San José State University – DSGN 197: BA Senior Project

Brand Identity: A corporate identity system for a fictitious non-profit organization that engages in the field of water.

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Seam’s Mission: Seam strives for a better tomorrow by creating a sustainable yet effective and stylish water bottle that helps eliminate plastic waste which eventually ends up in landfills and oceans. The proceeds go towards funding ocean clean up in hopes of decreasing our carbon footprint and making every day lives a little easier.

Seam’s Brand Mark: The world is slowly working towards being more sustainable and environmentally friendly. As a brand, we want to seam the gap between functionality and sustainability. Working off of the word, we emphasized the “sea” in seam using different shades of blue to subtly incorporate how we use our profits to fund beach cleanups and to further that idea, we have the bigger water droplet separate the “sea” from the “m”. The water droplet elements simply represent the fresh ocean water as well as the water one might fill their Seam bottle with. Together, they work to create a logo that embodies what our brand stands for.